World Marketing Day is observed on 27 May, every year. This day is being celebrated to mark the important role that marketing plays in the world.
It is celebrated to highlight the significance of marketing and how it contributes to the growth of businesses. This day also provides an opportunity to recognize the contributions of marketing professionals and their creativity and dedication.
HISTORY
World Marketing Day is scheduled to take place each year on May 27th. This day is momentous as it represents the birth date of Philip Kotler, who is often considered to be the “father of modern marketing”. As modern marketing has given way to impact marketing, the concept of marketing has evolved to allow more stakeholders to play a part in the positive impact, which also works to build profit.
According Philip Kotler Marketing of Every Product / Service is based on following P’s
These 7Ps of marketing are
Product, Price, Place, Promotion, People, Process and Physical evidence.
The day was first initiated in 2023 by the European Marketing Confederation. The European Marketing Confederation is an association representing the marketing industry in Europe.
This day is also an opportunity to reflect on the impact of marketing on society and how it can drive innovation, promote understanding, and shape patterns of consume.
Dr. Abhijeet Chande (+91 9822753226)
(The Author has an Eminent name in area of Marketing, Media and Public Relations)
